Community, craftsmanship and culture lie at the heart of Nicholas Daley’s work. Having graduated from Central Saint Martins in 2013, the London-based designer launched his eponymous brand in 2015, a practice intertwining personal narrative with wider Black British and diasporic themes.
Clothing deeply rooted in both present and past, Daley reconsiders meaningful subcultural movements through his contemporary menswear wardrobe. Incorporating bespoke textiles and complex finishes into every collection, the label partners with a range of artisan makers in the UK and beyond to infuse garments with nuance and depth; expanding its sustainable systems through ethical sourcing and innovative repurposing. A vehicle exploring ideas around identity, heritage, and memory, Daley celebrated his multicultural Jamaican-Scottish roots in the Return to Slygo exhibition held at both the V&A Dundee and London’s NOW Gallery. Most recently the designer’s work has featured in the V&A Fashioning Masculinities exhibition and, as the Appear Here Space for ideas winner for 2022, Daley launched a London pop-up store, bringing the ND universe to life. The label has supported music charity initiatives including Tomorrow’s Warriors and introduced the Nicholas Daley x Fred Perry Grant Program in 2019. In an effort to foster young design talent, Daley has taken part in apprenticeship and mentoring schemes, and shared his knowledge and experiences in a series of university lectures and panel discussions themed around diversity and inclusion. Nicholas has been supported by The British Fashion Council’s NEWGEN designer programme for the past six seasons, showcasing his collections during London Fashion Week. He was the recipient of the 2019 International Woolmark Prize Semi-Final Award, an LVMH Prize finalist winner in 2020, a BFC x GQ Designer Menswear Fund Finalist in 2021 and was awarded the BFC Fashion Trust award in the same year. Collaborating with Mulberry, Adidas and Fred Perry, the label can be found in global retail locations and online at the likes of Dover Street Market, Selfridges, Nordstrom, Mr Porter, SSENSE and Matches.
GQ
VOGUE
Business of Fashion
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